I led a comprehensive brand refresh to enhance the visual identity of this cherished local coffee spot. I crafted a new logo to better capture the café's unique personality, replacing the original design created at launch.

To provide versatility for packaging, merchandise and other branding materials, I crafted a new colour palette with the original and locally familiar golden yellow at the centre. I also developed a pattern inspired by the distinctive tile motifs at the nearby Blackhorse Road station, integrating local heritage into the brand's aesthetic.

This updated branding was seamlessly integrated into the café's new website and the launch of their coffee bean range, ensuring a cohesive and inviting aesthetic that resonates with both existing patrons and new customers.

Branding, Logo, Website, Signage, Packaging, Merchandise